Social Media Chatbots – The future of messaging By Scott Rumsey - May 30th 2017 As we so often say here at Click Consult, personalisation is one of the most important factors for businesses to...
Video 5 steps to search marketing success [on.click VLOG] By Chloie Brandrick - May 25th 2017 Before you dive into an SEO, PPC, social media or content marketing campaign, take a breath. In this vlog, Account...
Inbound Marketing What is … email marketing? By Scott Rumsey - May 24th 2017 Marketing today is a real science and getting it right can be the difference between success and failure for a...
Industry News This week in search… By Scott Rumsey - May 19th 2017 Another week in our rapidly changing industry delivers more Facebook backlash, Googling for jobs, shows the increasing importance of search...
Benchmark Conferences Click News Bigger and better – Benchmark Search Conference 2017! By Chloie Brandrick - May 18th 2017 Learn how Europe's top search marketing innovators are shaking things up at their own brands at Benchmark Search Conference 2017 -...
Analytics Organic Search (SEO) Custom goals in Google Analytics – how and why you should use them By John Warner - May 12th 2017 While it’s relatively easy to track actions such as purchases, there are some useful to know consumer interactions with your...
Organic Search (SEO) International SEO strategy: country vs language targeting By Scott Rumsey - May 8th 2017 European Commission President Jean-Claude Juncker raised some eyebrows recently when he announced in English, that he would be giving his State of the...
Paid Search (PPC) What is conversion rate optimisation (CRO)? By John Warner - May 3rd 2017 A critical search marketing technique ensuring the best and easiest path to purchase, conversion rate optimisation (CRO) ensures user experience...
Organic Search (SEO) How to sell more online – optimisation for eCommerce By Chloie Brandrick - April 25th 2017 For a long time now, simply ‘being online’ has not been enough. Likewise, being easy to find in a search...
Industry News Organic Search (SEO) What is Google’s new ‘Mobile Sites’ exam, and what does it tell us about the future of search? By John Warner - April 20th 2017 As we approach mobile-first indexing, there is little doubt that mobile is becoming the focus of search for Google –...
Organic Search (SEO) Video SEO basics [on.click VLOG] By Chris Rowlands - April 18th 2017 Here's a quick rundown of some of the key areas of SEO that you should be focusing on as a...
Paid Search (PPC) What is PPC? By Scott Rumsey - April 12th 2017 PPC advertising is win-win for you and your potential customers: you drive highly targeted traffic to your website, while they...
Paid Search (PPC) What Is Market Segmentation? A Guide To Target Audience Segments By Scott Rumsey - April 10th 2017 For a marketing exercise to work, brands must have three things, a product to sell, an audience to sell to...
Inbound Marketing 6 of the Best B2B Guerrilla Marketing Campaigns By Chloie Brandrick - April 4th 2017 Guerrilla marketing is about using low-cost, unconventional marketing tactics to create a unique, memorable and shareable impact on an audience, and...