Benchmark Conferences Click News What to look forward to at Benchmark 2018 By John Warner - July 6th 2018 Benchmark – the premium conference for in-house search marketers in the north of England – is returning for its fourth...
Organic Search (SEO) Binary and beyond – Using natural language processing in a successful SEO strategy By Scott Rumsey - July 4th 2018 Language, content, search marketing – the three go hand in hand and without one you can’t have the others. The...
Paid Search (PPC) Q & A: Four common PPC questions answered By Chloie Brandrick - July 3rd 2018 Four areas that our paid search (PPC) clients want to know about are improving their ads' prominence, organising Ad Groups,...
Industry News This week in search marketing (02/07/2018) By Scott Rumsey - July 2nd 2018 The best thing about our industry is that it is constantly evolving. The developments that brands and businesses make, the...
Industry News Social Media This month in social media (June) By Adam McKinley - June 29th 2018 June has been a big month for Facebook in particular, with the platform testing out a variety of new features...
Organic Search (SEO) Structured data and schema extensions will play a vital role in the future of search By John Warner - June 19th 2018 Following the announcement by Bing at SMX advanced that they would begin support to debug and view JSON-LD markup in...
Analytics Organic Search (SEO) Changing data retention settings in Google Analytics By John Warner - June 14th 2018 While for many brands, the 26 month default retention limit will suffice, it can affect your ability to carry out...
Content Marketing & Digital PR Organic Search (SEO) Social Media 3 ways social media can boost organic traffic By Chloie Brandrick - June 11th 2018 While Google maintains 'social signals' don't directly impact on rankings, it's one of the best methods for boosting organic referral...
eCommerce Organic Search (SEO) Taking stock, which trends from our 2018 predictions have come true? By Scott Rumsey - June 7th 2018 At the start of the year we published a blog looking at the trends and developments to look out for...
Paid Search (PPC) How to get the best out of your PPC agency By Daniel Marshall - June 4th 2018 Paid search (PPC) plays a vital part in the marketing function of many businesses, so when appointing a new agency...
Industry News Social Media This month in social media (May) By Adam McKinley - May 31st 2018 May has been a busy month for users of Instagram, Facebook and Snapchat, with many trying out new technologies and...
Organic Search (SEO) Paid Search (PPC) Thinking about thinking – can metacognition help us develop better marketing strategies? By John Warner - May 24th 2018 As has lately been the case, this blog is being written because it’s a question I wanted an answer to,...
Analytics Organic Search (SEO) First batch of Search Console messages received for Click clients moving to Mobile-First By John Warner - May 18th 2018 We were waiting quite some time for the release of the Mobile-First update, and it's been some time since we...
Organic Search (SEO) Building search-friendly JavaScript websites – what we learned from Google’s I/O 2018 presentation By Stuart Jones - May 16th 2018 At this year's Google I/O (the search engine's annual developer conference) Tom Greenaway and John Mueller decided to shine some...